Canberra based designers & creators of new independent
US FOLK MAGAZINE Juliette Dudley & Ash Peak
When did you begin designing & creating the magazine?
We began planning the magazine in about August/September
last year, and started designing the first issue in January.
We spent the next two months organising articles, choosing
submissions, and creating content. In March we had the launch
of our first issue and soon afterwards we started planning
the second issue which we are about to send to print.
How would you describe the magazine?
Us Folk is an independent publication which showcases the
work of young creatives in the Canberra region. We aim to
cover a range of topics for people of different ages and interests,
and to give young locals a go when it comes to
getting their work out there!
Who are the designers, artists or creative people that inspire you?
Juliette: I get inspired by Aussie illustrators like those in the
Jacky Winter group. I get inspired by vintage and retro designs
(fashion, interiors, advertising, TV shows, like Mad Men), and
love seeing what local designers/artists/illustrators are up to.
I also watch a lot of anime.
Ash: Raw black and white old school photography that shows pure
talent, not Photoshop tricks inspire me to be a better photographer,
not a better airbrusher.
How does a typical day of work go for you?
Juliette: I work at a newspaper so my hours vary a bit. My shifts
are set over a rotating roster so sometimes I work during the day
and sometimes I finish quite late. This has actually worked out
pretty well because I find it easier to work on the magazine during
the day than after a 7.5 hour shift. However, I have had a few
nights where I've gotten home at midnight and still worked on the
magazine - it can get a bit addictive!
Ash: I work at a real estate photographing properties and doing
some random work! It's nice to be able to be outdoors for a large
part of everyday. I do spend a lot of time after work hours doing
things for the magazine of course, and sometimes when no one
is looking I send a few emails at work too :)
What is your creative process when designing a new issue?
Both of us have different styles and like different things in terms
of photography and design. I feel we're pretty in sync when it
comes to illustration though. So we've both gotten into the habit of
doing a lot of research before we meet up to talk about a design,
bringing along pages and pages of inspiration and ideas literally to
the table. Our layout designer Darko Andreski got really involved for
the second issue and his input and ideas have been fantastic, but
it really is something we're all passionate about and we each bring
unique skills to the project. We send each other countless emails and
proofs before anything finally is really done. We've also learned that
it's a lot easier to work on such a large project like a magazine,
and find what design will complement the content, once you
actually have the content!
How would you like people to respond to the magazine?
We want people to be enthusiastic about this magazine and greet
it with open arms! It's a wonderful feeling to have your work,
whether it be writing, a photo, an illustration, anything published
out there for people to see. This really was part of the reason we
came up with this idea in the first place. It's hard to get work
published in national magazines, so we thought that we'd just make
a magazine ourselves! We figured that surely there were other
people out there that felt the same as us, and wanted to get
involved with something new and local.
What makes your magazine unique?
Us Folk is different from anything else publication wise in
Canberra because it covers a range of topics for people of
different ages and interests, and we're very open minded to
anything people want to suggest or talk about with us. We're just
two young people trying to work out how to run a magazine and
make it popular and, to some extent, profitable. It's hard to fit
yourself in, and to make yourself and your work appropriate to
what's already in the market, so we feel we put a bit more
variety in the local publication mix.
What is your advice to aspiring designers?
Hmmm, try to learn as much as you can; design, photography,
whatever. There are too many idiots in the world, don't let yourself
be one of them!
What will you be selling at the June Handmade Market?
Us Folk Issue One, to help raise money to cover our costs for
Issue Two, which we'll be launching at The Phoenix 8pm June 18th
with some great local bands! We'll also be selling some hand
printed tea towels and vintage/second hand plates
(featuring Juliette's designs)
Find the bright young folk of Us Folk at the
Handmade Market Saturday the 9th & Sunday the 10th of June
National Convention Centre, Canberra from 10am - 4pm